essbee marketing consulting
Hi there. My name is Sarah Butler (also known to some as essbee). I am a passionate marketer with over 15 years’ experience working in B2C and B2B marketing and communications in Australia, New Zealand and the UK.
A member of the Australian Marketing Institute, I also have a Bachelor of Applied Management (Sales & Marketing) as well as Diploma in Management, Diploma in Business, Certificate in Banking and Certificate in Travel & Tourism. I have won awards from The Institute of Management, Society of Accountants and Bankers Institute. Most recently I received the award for Best Marketing at the North Queensland Tourism Awards and researched and wrote the submission that resulted in winning a national Qantas Tourism Award.
But don’t worry, it’s not a case of all book smarts and no street smarts. 15 Years spent working on the mean corporate streets have honed real-world, effective and proven marketing skills.
I have worked in marketing management roles for international businesses including Kathmandu where I won a number of awards from the Australian Catalogue Association, Virgin Records in London, a national lifestyle magazine, and a tertiary education institute where I was responsible for a multi-million-dollar budget and defining the branding and advertising strategies for an institute with over 20,000 pupils.
I have led the marketing function at two different integrated resort-casinos where I drove a rebrand of the businesses, customer loyalty programs, launch of restaurants and function spaces, created new revenue streams through the leveraging of sponsorships and event creation, digital media strategies and managed the strategic & tactical marketing and public relations while the properties were in the midst of a massive redevelopments.
Now based in Cairns I worked with an international cruise ship company to develop their business and perform the marketing for one of the biggest Great Barrier Reef operators in the region. However, I am always happy to travel to meet with my clients, seeking a reprieve from the hair-frizzing humidity of the tropics.
my core skills