Sarah Butler

essbee marketing consulting

Hi there. My name is Sarah Butler (also known to some as essbee). I am a passionate marketer with over 15 years’ experience working in B2C and B2B marketing and communications in Australia, New Zealand and the UK.

A member of the Australian Marketing Institute, I also have a Bachelor of Applied Management (Sales & Marketing) as well as Diploma in Management, Diploma in Business, Certificate in Banking and Certificate in Travel & Tourism. I have won awards from The Institute of Management, Society of Accountants and Bankers Institute. Most recently I received the award for Best Marketing at the North Queensland Tourism Awards and researched and wrote the submission that resulted in winning a national Qantas Tourism Award.

But don’t worry, it’s not a case of all book smarts and no street smarts. 15 Years spent working on the mean corporate streets have honed real-world, effective and proven marketing skills.

I have worked in marketing management roles for international businesses including Kathmandu where I won a number of awards from the Australian Catalogue Association, Virgin Records in London, a national lifestyle magazine, and a tertiary education institute where I was responsible for a multi-million-dollar budget and defining the branding and advertising strategies for an institute with over 20,000 pupils.

I have led the marketing function at two different integrated resort-casinos where I drove a rebrand of the businesses, customer loyalty programs, launch of restaurants and function spaces, created new revenue streams through the leveraging of sponsorships and event creation, digital media strategies and managed the strategic & tactical marketing and public relations while the properties were in the midst of a massive redevelopments.

Now based in Cairns I worked with an international cruise ship company to develop their business and perform the marketing for one of the biggest Great Barrier Reef operators in the region. However, I am always happy to travel to meet with my clients, seeking a reprieve from the hair-frizzing humidity of the tropics.

my core skills

Marketing

Communications

Writing

Planning

Promotions

Q & A

Whats the best thing to happen to you in your career to date?

We all love positive feedback or recognition of your work, so receiving the award for Best Marketing at the North Queensland Tourism Awards and winning a national Qantas Tourism Award is wonderful assurance that I produce quality marketing and communications material.

What does a typical work week look like for you?:

I love my job because there is no typical work week. Client meetings, marketing plans, idea generation, writing, return on investment analysis and of course administration – it doesn’t matter - I love to be busy!

Describe your working environment in a few sentences..

Humid! One of the few drawbacks of living in Tropical North Queensland. Apart from that my work space is all about connectivity – iphone, ipad, laptop, ultra-fast NBN - so I am easily contacted, and distance is never an obstacle.

What sets you apart from other freelancers in your industry?

Marketing is worth nothing if it doesn’t drive you further to meeting your business goals. Sponsorship, brand advertising, trade shows and the like can be very nebulous in terms of how much value return – especially when financial and human resources are tight. I have a history of proven, quantifiable return on investment for my marketing initiatives. If it doesn’t move you closer to you meeting your objectives, then I won’t recommend it.

What are the tools of your trade?

My mind! I switch between left side and right side to combine creative ideas with situational analysis and marketing savvy to provide my clients with optimal marketing solutions.

Do you collaborate with others? If yes, how does that works?

Absolutely. I recognise where my strengths are and where others can add value. In the past I have led creative teams that produced over 200 items of marketing collateral per month, so I know how to identify the best skillsets and negotiate the best terms to provide clients with quality, cost-effective work.

Whats been the biggest freelancing lesson to date?

Little things can make big things happen.

examples of my work

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