Sarah Crawford

A Lined Design

Hey, you! Websites can seem kinda scary, which is fair enough given there is so much tech and jargon and lists of stuff you're 'supposed' to have... But here's the thing - websites are a communication tool between you and your ideal customer. My goal is to create a welcoming space of YOU on the internets to welcome in your ideal customer, connect with them, and provide that amazing service. I do that with fun design, handmade elements, and a user friendly design. I love to put in little elements which bring pages to life and create interest without overwhelm. I have a particular love for small business. I have one and I reckon you do, too. Small business is the engine room for awesome. It’s where creativity and innovation live, and how we can grow meaningful work with a wider purpose. It can be super tough going it alone, but I am absolutely here to make the digital as easy as I can for you. Handovers and checkins are important for me - I know of no other developer who gives you a manual of how to run your site when our work is done. Enlivened, empowered, and excited entrepreneurs are my jam - let me contribute to your success.

my core skills





Q & A

Whats the best thing to happen to you in your career to date?

I have had so many small wins - each site has a coding victory, a bespoke little gremlin to overcome, or a brand new design element to dream up. My best things are getting great results for each of my very different clients.

What does a typical work week look like for you?:

I work Wednesday to Friday, mumming Monday and Tuesday. I have a little wooden cabin studio in the yard, and have my studio manager sleeping at my feet. He may be a dog, but don't tell him that. I skype, cafe meet, email and call my clients in the morning, then work hard as the rest of the day. Studio manager and I take a run through the bush every Friday to make sure we get fresh air and let those ideas come in.

Describe your working environment in a few sentences..

My little wooden cabin <3 No fluorescent lights here, folks! Actually, no lights as it's unpowered and run by a cable from the house... full of plants, my yarn stash, design books, and chickens on the porch. I even have a white goshawk sit in the tree out my window every day while he eats his lunch. Very lucky.

What sets you apart from other freelancers in your industry?

I was 10 years a lawyer... yeah, I know. I love to organise, strategise and plan. But I also love art and design! I had so many difficulties reconciling words and maths and art, and web development is just the BEST path for me. I take every short course which piques my interest, reverse engineer things I see and just nut things out. So much better than sudoku, right!

What are the tools of your trade?

My brain, first of all. My trusty laptop. My bamboo! All of my little browser extensions to get that code nailed down. My developer community.

Do you collaborate with others? If yes, how does that works?

Yes and no; on an as needs basis. So very happy to develop for other designers, provide referrals for copyrwriters.

Whats been the biggest freelancing lesson to date?

Document all the things, stick to the contract, and stick to the feedback documents.

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