Sarah-Joy Pierce

Joyful Communications

Sarah-Joy brings a smile and a sense of fun to everything she does…hence the name Joyful Communications. With over 7 years’ experience in public relations, marketing, TV production and journalism and event planning, Sarah-Joy adds value to her clients’ projects with her unique insights and point of view.

Finalist in a televised National Spelling Competition at the tender age of 7, a career in communications and copywriting was inevitable for Sarah-Joy. She is also a passionate Central Queenslander and volunteers her time with the TEDxRockhampton organising team and several local networking groups.

Sarah-Joy can be found working at coffee shops around Rockhampton, on anything from million-dollar tenders to blog posts, capability statements, marketing plans, product promotions, media releases and more.

my core skills

Mining Industry PR

Relationship Development

Personal Branding

Campaign Management

Q & A

Whats the best thing to happen to you in your career to date?

In 2016, I was selected as a Global Voices scholarship recipient, and was fortunate enough to attend the World Bank and IMF Annual Forums in Washington DC after writing a policy paper on the leaking pipeline of women in the Australian workforce. It really demonstrated the power of words and how far they can take you!

What does a typical work week look like for you?:

No two are ever the same, and that's what I love! I could have a laptop-intensive week where I'm just churning out the words, or I can spend the week out and about meeting clients. Both make me equally happy!

Describe your working environment in a few sentences..

I can work nearly anywhere (and this includes in a moving car - handy when you live in regional Queensland!). I'm happiest wherever there is coffee, great tunes, and preferably air-conditioning.

What sets you apart from other freelancers in your industry?

I'm specifically qualified to work with clients in construction and mining, thanks to a rather unique blend of experience and clients to date. For a blonde twenty-something lady, I can talk the talk.

What are the tools of your trade?

My MacBook Pro and one of my many travel mugs of coffee.

Do you collaborate with others? If yes, how does that works?

I work with plenty of other freelancers in my day-to-day - this might be graphic designers, event planners, and even other copywriters. I believe that collaboration is far more productive than competition - and that there's more than enough work out there for all of us anyway.

Whats been the biggest freelancing lesson to date?

For someone who tends towards a haphazard approach to business, I have learned over the last few years the importance of having clear systems and processes - it ultimately keeps clients happy (and it is starting to keep me happy too!). I've also learned that what you think may be urgent isn't always urgent to your client - so being upfront about deadlines and availability often saves everyone a lot of stress.

Written Portfolio


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