Sarah-Joy Pierce

Joyful Communications

Sarah-Joy brings a smile and a sense of fun to everything she does…hence the name Joyful Communications. With over 7 years’ experience in public relations, marketing, TV production and journalism and event planning, Sarah-Joy adds value to her clients’ projects with her unique insights and point of view.

Finalist in a televised National Spelling Competition at the tender age of 7, a career in communications and copywriting was inevitable for Sarah-Joy. She is also a passionate Central Queenslander and volunteers her time with the TEDxRockhampton organising team and several local networking groups.

Sarah-Joy can be found working at coffee shops around Rockhampton, on anything from million-dollar tenders to blog posts, capability statements, marketing plans, product promotions, media releases and more.

my core skills

Mining Industry PR

Corporate PR

Capability Statement Writing

Tender Writing

Web Copywriting

Q & A

Whats the best thing to happen to you in your career to date?

In 2016, I was selected as a Global Voices scholarship recipient, and was fortunate enough to attend the World Bank and IMF Annual Forums in Washington DC after writing a policy paper on the leaking pipeline of women in the Australian workforce. It really demonstrated the power of words and how far they can take you!

What does a typical work week look like for you?:

No two are ever the same, and that's what I love! I could have a laptop-intensive week where I'm just churning out the words, or I can spend the week out and about meeting clients. Both make me equally happy!

Describe your working environment in a few sentences..

I can work nearly anywhere (and this includes in a moving car - handy when you live in regional Queensland!). I'm happiest wherever there is coffee, great tunes, and preferably air-conditioning.

What sets you apart from other freelancers in your industry?

I'm specifically qualified to work with clients in construction and mining, thanks to a rather unique blend of experience and clients to date. For a blonde twenty-something lady, I can talk the talk. I've also got experience in event and awards PR, after helping clients to run a few major industry-based awards for several years.

What are the tools of your trade?

My MacBook Pro and one of my many travel mugs of coffee, plus a smile always ready to go.

Do you collaborate with others? If yes, how does that works?

I work with plenty of other freelancers in my day-to-day - this might be graphic designers, event planners, and even other copywriters. I believe that collaboration is far more productive than competition - and that there's more than enough work out there for all of us anyway.

Whats been the biggest freelancing lesson to date?

For someone who tends towards a haphazard approach to business, I have learned over the last few years the importance of having clear systems and processes - it ultimately keeps clients happy (and it is starting to keep me happy too!). I've also learned that what you think may be urgent isn't always urgent to your client - so being upfront about deadlines and availability often saves everyone a lot of stress.

Written Portfolio


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