Sharon Timms

Inkslinger Communications

I'm Sharon Timms and I'm a Queensland-based professional word nerd, raconteur, health enthusiast and taco addict. I realise those last two don't normally go together, but that's me — I'm all about the balance. Just as I'm known to balance out an entire plate of Baja fish tacos and a vat of margaritas with sweaty hill sprints (preferably the other way around, in case you were wondering), I'm passionate about helping businesses strike the right balance of credibility and charisma.

I’ve worked as an editorial contributor and content creator for TEDxSYDNEY, Tourism Tropical North Queensland, Tourism Australia, Virgin Australia Voyeur Magazine, Broadsheet Sydney, FNQ Food Magazine, Port Douglas Magazine and Oasis Magazine, just to list a few.

My irreverent style has also been used in public relations material and social campaigns for Discover Paradise 2019, The Wonderland Spiegeltent, QT Hotels & Resorts, Crystalbrook Collection Resorts, Sydney Theatre Company and the Tropical Journeys Great Barrier Reef Marathon.

While publishing and promotion are my first loves, nothing beats the feeling of helping small businesses find their words. I work with clients across a range of industries, including destination marketing, food & beverage, entertainment and health to creating engaging, SEO-friendly copy that converts customers.

my core skills

Writing and Content Creation

Media Relations and Social Media

Destination Marketing

Communications Strategy

Event Planning

Q & A

Whats the best thing to happen to you in your career to date?

Taking the plunge to freelance full time! I came from a background in hospitality and marketing/communications, so working flexible (odd) hours is part of my career DNA. Freelancing has provided a variety of clients and stories, collaborative opportunities and has pushed me out of my comfort zone - all the things I thrive on.

What does a typical work week look like for you?:

No week in particularly typical - I work on a project-by-project basis. Often the week includes new client engagement, proposals, existing client management, time investment into trends or my skillset, a truck tonne of social media, and constantly asking myself 'would I read this'? (Hint: if the answer is no, it's rewrite time).

Describe your working environment in a few sentences..

Self-styled home office overlooking lush tropical gardens. And music always playing (except on deadline day - those days require silent reverence).

What sets you apart from other freelancers in your industry?

I am born and bred in Far North Queensland and have a cellular-level love and understanding of the region and its quirky idiosyncrasies. Having said that, I also spent over a decade in Sydney, so I come with city-girl smarts and connections. Also, everyone has a story to tell - it's up to me to ask the right questions and get to the right story for both the client and the audience.

What are the tools of your trade?

Have laptop, will travel! My smartphone is essential for note taking, taking photos (with all associated fancy apps and recording interviews. Earphones for listening back and listening to Spotify when I need downtime.

Do you collaborate with others? If yes, how does that works?

Absolutely! No one's an island, so collaborations are excellent for both professional connectivity and ensuring the client gets exactly what they need.

Whats been the biggest freelancing lesson to date?

Super clear project briefs. Although ambiguity can allow for a degree of freedom and creativity, it can also breed tone/output confusion.

stay in touch