Steph Johnstone

Steph Johnstone Copywriter

A professional copywriter and storyteller with a secret past in corporate marketing. Meticulous ink slinger who firmly believes that content must engage, illuminate and motivate.

For more than seven years I have wrangled words as a freelance copywriter, working with wild and wonderful clients across all industries along the way.

I have crafted copy alongside inspiring entrepreneurs to help launch startups, and I have helped businesses reap the slow and steady rewards that content creation brings through blogs, newsletters and eBooks. I have turned out countless words for corporates looking for perfectly executed business plans and internal comms.

In my previous life, I was a marketing manager so I know how to slot right in with marketing strategies, brand guidelines and tactical campaigns. This makes life a heck of a lot easier for my clients.

I bravely venture into the world of SEO copywriting without fear of Google’s dark arts and algorithms. When clients work with me they get copy that is ready to compete for Google ranking.

Less vital information about me includes my devotion to eating avocados and an addiction to the eternal warmth of life on the Sunshine Coast.

Web content • SEO copy • marketing communication strategy • copy-editing • internal communications • brand strategy • social media • report writing • media releases • brochures and advertising • case studies and testimonials • blogs and newsletters •

my core skills

SEO Copywriting

Content Marketing


Blog Writing

Brand Strategy

Q & A

Whats the best thing to happen to you in your career to date?

Once upon a time, I worked in the marketing department of a building company. My manager was a fierce, inspiring and undeniably compassionate woman who taught me what a real leader was. I never knew what empowerment was before I worked with her. And she had the same effect on everyone on her team. This was a once in a lifetime experience that changed my views on what I was capable of and what a good leader is capable of.

What does a typical work week look like for you?:

I am most productive in the mornings, so each day I aim to get most of the creative and concept work done early. My affliction for coffee and kickboxing helps gets this off to a good start. As a freelancer, there’s a fair amount of discipline involved in keeping things ticking over. Most of the time I am ticking. My working week will include working on web copy, keyword research, Facetime calls with clients or creating proposals. I also take time to read the latest on developments or tools relating to SEO.

Describe your working environment in a few sentences..

The joy of working from home is that my office is exactly the way I want it. So, I guess I can only describe my working environment as perfect and ideally curated to get the creative juices flowing. When I am sick of talking to myself, I migrate to my local shared working space to interact with other live humans.

What sets you apart from other freelancers in your industry?

My clients love that I know what it’s like to be in their shoes. In my previous life as a marketing manager, I worked with countless contractors which gives me an understanding of what my clients need, particularly when it comes to quoting, timeframes and reviews. I also know how to work with marketing plans and brand documents to incorporate key messaging and marketing objectives into the content that I create.

What are the tools of your trade?

I love a browser extension or two and currently run Moz and Keywords Everywhere for SEO and Grammarly for a bit of, ahem, grammar help. I use Workflow Max for project management, Google suite for everything and dabble with Trello. I use a timer tool to ensure my writing stays fresh. But mostly I love to pick up a beautiful pen and put it to paper.

Do you collaborate with others? If yes, how does that works?

Funnily enough, the most collaboration I do is with other copywriters. I have no desire to keep secrets or compete, I love sharing work and networking with other writers. Everyone benefits when we work this way.

Whats been the biggest freelancing lesson to date?

Changing how I make money changed my life.

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