Steve Colquhoun

Details are what make the difference in life. We are all made up of broad brush strokes - looks, likes, personality and style - but often it's the little things that make the biggest statement about who you are. That's the key lesson I learned in four years as the national editor of Executive Style, a national luxury lifestyle publication in the Fairfax digital network. Serving more than three million page hits a month to around 350,000 readers gave me a great feel for what makes them tick - and what makes them click. Along the way I became fully immersed in the world of luxury cars, Swiss watches, top-shelf spirits, fine dining, business travel, luxury goods and management trends. As a writer, editor and digital producer, I devised the best ways to present these stories and make them sing to a discerning audience. I travelled the world experiencing all of the delights of a privileged lifestyle - and now, as a freelancer for hire, I'd like to do the same for you and your publication, site or brand. In detail.

my core skills





digital production

Q & A

Whats the best thing to happen to you in your career to date?

Hindsight is a great leveller and a tap on the shoulder to vacate a former workplace as part of an economic restructure felt like the end of my world in that moment. It caused me to go knocking on doors and the one that opened literally changed my life and brought me to my most recent role, writing first about cars and then about luxury lifestyle, equipping me with the knowledge and confidence to take the step out into the rewarding and challenging life of the freelancer.

What does a typical work week look like for you?:

Fresh out of a full-time role, I'm an open book - no habits, neither bad or good, to speak of. Just a desire to write, create and publish.

Describe your working environment in a few sentences..

I'd love to say an oasis of serenity and calm, but you wouldn't believe me and it's not true, in any case. As a modern freelancer I take my laptop and phone and go wherever the work is - or sit at home with a Burmese cat curled up on my knee while I bang out the collected works of Shakespeare. Or maybe I'm just a monkey on a typewriter ...

What sets you apart from other freelancers in your industry?

Straight out of a full-time role editing a national luxury lifestyle publication, I've got outstanding knowledge of the high end of FMCG, along with great contacts, ideas and goodwill (if I say so myself). Over the past four years I've worked closely with dozens of skilled freelancers and know what constitutes a great story.

What are the tools of your trade?

Have laptop, will travel - anywhere in the world there's a story needing to be told. Add pen, notebook and smartphone, and I'm good to go anywhere. I have filed from under desks and inside taxis - as long as there's a connection to get the story out on.

Do you collaborate with others? If yes, how does that works?

The best results come from meetings of great minds, so I look for interesting and innovative people with whom to collaborate in whatever medium and format is required.

Whats been the biggest freelancing lesson to date?

Be open to new things. Don't make assumptions. Be professional and friendly to everyone.