Details are what make the difference in life. We are all made up of broad brush strokes - looks, likes, personality and style - but often it's the little things that make the biggest statement about who you are. That's the key lesson I learned in four years as the national editor of Executive Style, a national luxury lifestyle publication in the Fairfax digital network. Serving more than three million page hits a month to around 350,000 readers gave me a great feel for what makes them tick - and what makes them click. Along the way I became fully immersed in the world of luxury cars, Swiss watches, top-shelf spirits, fine dining, business travel, luxury goods and management trends. As a writer, editor and digital producer, I devised the best ways to present these stories and make them sing to a discerning audience. I travelled the world experiencing all of the delights of a privileged lifestyle - and now, as a freelancer for hire, I'd like to do the same for you and your publication, site or brand. In detail.