I love working with brands and people that I can get excited about and feel that I'm helping make a difference to their business. I started out my career in public relations, working for some large agencies on big brands before branching out on my own. In my mid-20s I founded a consumer PR agency in Sydney with a colleague which quickly grew into a very successful operation working with a mixture of fantastic global brands such as Red Bull and Colgate-Palmolive, as well as new local brands.
After starting a family I decided to take a break from the PR industry and went back into freelance writing work which suited me better looking after young kids. Although I love the challenge and results of PR, I've always been passionate about writing so it's been great to delve more into this area. Over the last six or so years I've done copywriting for various brand websites and marketing collateral; journalism in the form of features for sites such as news.com.au, whimn, babyology plus co-founding a digital fashion & lifestyle magazine; blog writing and editing; publicity, media relations and social media management for large and small brands.
I take a very honest approach when working with clients, and don't try and oversell or over complicate what needs to be done in order to achieve their objectives. I'm also great at suggesting new approaches and ideas that the client may not have thought of. I basically make it very easy for clients to build their brands through cost effective, quality writing and PR services. Essentially I'm a director level PR and copywriting professional, but at a fraction of what an agency with large overheads would charge. I'm also very down to earth, efficient and reliable. I also love what I do which I think really makes a difference with the quality of results I'm able to achieve for clients.
my core skills
Publicity & media relations
editing & proofreading
social media management.