Susan Taylor

Copy Pop

I love working with brands and people that I can get excited about and feel that I'm helping make a difference to their business. I started out my career in public relations, working for some large agencies on big brands before branching out on my own. In my mid-20s I founded a consumer PR agency in Sydney with a colleague which quickly grew into a very successful operation working with a mixture of fantastic global brands such as Red Bull and Colgate-Palmolive, as well as new local brands.

After starting a family I decided to take a break from the PR industry and went back into freelance writing work which suited me better looking after young kids. Although I love the challenge and results of PR, I've always been passionate about writing so it's been great to delve more into this area. Over the last six or so years I've done copywriting for various brand websites and marketing collateral; journalism in the form of features for sites such as news.com.au, whimn, babyology plus co-founding a digital fashion & lifestyle magazine; blog writing and editing; publicity, media relations and social media management for large and small brands.

I take a very honest approach when working with clients, and don't try and oversell or over complicate what needs to be done in order to achieve their objectives. I'm also great at suggesting new approaches and ideas that the client may not have thought of. I basically make it very easy for clients to build their brands through cost effective, quality writing and PR services. Essentially I'm a director level PR and copywriting professional, but at a fraction of what an agency with large overheads would charge. I'm also very down to earth, efficient and reliable. I also love what I do which I think really makes a difference with the quality of results I'm able to achieve for clients.

my core skills

Publicity & media relations

article/blog/content writing

copywriting

editing & proofreading

social media management.

Q & A

Whats the best thing to happen to you in your career to date?

There are so many highlights, but I guess creating a very successful agency with big name clients at a relatively young age, will always be a proud moment.

What does a typical work week look like for you?:

Lots of tapping away at the computer! (it's a good thing I'm fast at typing). Essentially my hours are never set in stone as I work around both my family and work commitments, working mostly from home and attending meetings when required.

Describe your working environment in a few sentences..

A desk in a home office on Sydney's Northern Beaches with a cup of tea always by my side and my shoes firmly off.

What sets you apart from other freelancers in your industry?

I'm extremely experienced, hard working and very genuine - which can be hard to come by sometimes in this industry.

What are the tools of your trade?

Extensive media contact databases, social media management programs, my laptop, phone and personal industry contacts.

Do you collaborate with others? If yes, how does that works?

I often work with other freelance professionals, such as graphic designers and photographers, as well as agencies working for the same client. I like to collaborate with others and share ideas for a stronger result, but am also very capable of working independently when required.

Whats been the biggest freelancing lesson to date?

Not to work from home when my youngest child is not at daycare! It doesn't matter how tightly the office door is shut, he will hunt me down and find me no matter what.

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