Tania Cavaiuolo

See Marketing & Communications

Motivating people to consider. To participate. To try. To buy. To think differently.

I've built my career on getting people to act. I’ve led national marketing and communication strategy, national teams, driven digital transformation and spearheaded major campaigns including Australia's most successful World’s Greatest Shave marketing campaign in the event's history.

As a marketing and communications freelancer, I help my clients to be seen and understood more clearly. It can take the form of a once-off sounding board service (See.Clearer session) or a full marketing plan. Others come to me for reliable 'roll-the sleeves-up' tactical support when they don’t have enough resources – or the right ones – to do the work themselves.

Many happy clients from many industries

I have a string of happy ongoing and eager to recommend clients. They include the South Australian Department of The Premier & Cabinet’s Open State Festival, YourSAy, Fund My Neighbourhood, Climate Change Services Australia, Royal Rehab, COTA Insurance, St Augustine’s Parish School, Biological Services, BDO and Dubai based firm, Plenitude Partners. And years as Head of Marketing & Communications at the Leukaemia Foundation of Australia have given me a strong platform for advocacy, fundraising and awareness-raising work.

When to contact me

If you aren’t sure what you need, are disappointed with your results or want someone to crack on with a project that’s been languishing on your 'to do' list for too long (hello website redevelopment, annual report or digital advertising campaign), I’d love to hear more.

PS - I'm also a Certified Practising Marketer if that matters to you. And there are plenty of testimonials on my website so you can get a feel of what it's like to work with me.

my core skills

Marketing Strategy

Strategy effectiveness reviews

Social Media & Email marketing

Communications strategy


Q & A

Whats the best thing to happen to you in your career to date?

There are a few: securing a national TV live cross to a story in Antarctica, interviewing the then Governor General, Dame Quentin Bryce AD, CVO on stage at a fundraising event, leading the marketing of the World's Greatest Shave's most successful year in its history.

Since going out on my own, I've discovered it's the 'brow-unfurrowing' moments when I help my clients achieve something they never of or thought was possible.

Being paid to do work I love across such a diverse mix of industries with clients who regularly inspire me - it really doesn't get better than that.

What does a typical work week look like for you?:

Atypical. I have a broad skill-set so my work pattern is usually quite varied. I could be doing anything from running a brand development workshop to developing an email marketing campaign to writing copy for a new website or blog. As they say, variety is the spice of life. I'm lucky to have a set of clients in many industries who each need something different from me.

Describe your working environment in a few sentences..

While I sometimes work in cafes and on-site with clients, I generally work in my home office in the western suburbs of Adelaide. Nature energises me so my desk overlooks my garden and indoor plants, plenty of light and open windows keep my mind clear.

What sets you apart from other freelancers in your industry?

I'm one of a small band of Adelaide-based marketers who's led national teams and campaigns FROM Adelaide. (Trust me, it's very achievable).

People who know me will also tell you I love learning and applying new information. I'm always researching something and even my most creative ideas are grounded in some way.

Versatility has also become one of my greatest assets. I didn't go straight into marketing from school. Instead I moved through performing arts, administration management and quality assurance management. I have a lot of skills and experience that I draw on which complement marketing and communications disciplines.

What are the tools of your trade?

A curious mind, ability to see what's driving behaviour, and capacity to link ideas that can be missed by others. A healthy dose of respect of the creativity of others and passion for delivering great customer service is in the mix too.

Do you collaborate with others? If yes, how does that works?

Absolutely! I'm up-front about the areas I can provide value and have a great network to draw on for so clients get the best person for the job. I might have built my own website just to see if I could, but I'd steer clear of coding for my clients. The best thing about freelancing is the ability to pull together the right mix of resources to get the job done. No-one can do everything - and I steer clear of anyone who says that they can!

Whats been the biggest freelancing lesson to date?

To trust my gut. In the early days, the temptation of submitting a proposal for every opportunity was real. Over time, I've learned to refer jobs to someone else if I haven't 'clicked' with the client straight away, or to say no to opportunities where I don't think there's the right 'fit'. Trust and the ability to effectively communicate is the key to great freelancer / client relationships. Everyone deserves a good experience.

stay in touch