Tania Cavaiuolo

See Marketing & Communications

I am an authentic person who strives for excellence and is optimistic about life. Having initially pursued a music path, I returned to study when I realised a career in marketing would let me combine my love of the arts and critical thinking. For more than a decade, I have led marketing and communications strategy. I’ve built high-performing teams, spearheaded national marketing campaigns such as World’s Greatest Shave and have a great mix of strategy and tactical skills to help launch brands like the SA Government's Open State Festival. As a Fellow of the Australian Marketing Institute and a Certified Practising Marketer, my capabilities are recognised by my industry. I relish the challenge of finding solutions my clients love, and my clients value the clear insights and practical advice I bring.

my core skills

Marketing Strategy

Structure & effectiveness reviews

Social Media & Email marketing


Q & A

Whats the best thing to happen to you in your career to date?

There are a few. Securing a national TV live cross to a story in Antarctica, interviewing the then Governor General, Dame Quentin Bryce AD, CVO in front of a live audience, and leading the marketing of the World's Greatest Shave's most successful year in it's 20-year history - they're all up there! But it's also been really rewarding to have built a team who was as passionate as me in making the life of people with cancer, a little easier.

What does a typical work week look like for you?:

Every week is different. One week can be full of meetings with clients and other freelancers at local coffee shops and the next, writing an article or building an email marketing campaign at my desk. I really like variety. It's one of the things I love most about the freelancing life.

Describe your working environment in a few sentences..

While I sometimes work in cafes and on-site with clients, I generally work in my home office in the Western suburbs of Adelaide. Nature energises me so my desk overlooks my garden and I make sure to have plants, prints and plenty of light and fresh air to keep my mind clear.

What sets you apart from other freelancers in your industry?

I'm one of only a few Adelaide-based marketers who has led national teams and marketing campaigns FROM Adelaide. I also love information and research - both are essential to clear insights and building effective strategy. And I think it also helps that I came to marketing after I'd developed broader business skills.

What are the tools of your trade?

An open mind, ability to see what's driving behaviour, and capacity to link ideas that are often missed by others. A healthy dose of respect for others and delivering great customer service is in the mix too.

Do you collaborate with others? If yes, how does that works?

Absolutely! I'm clear on the areas where I can offer value. For example, while I have strong design skills and can work to an existing brand identity, I would outsource the creation of a visual brand to a graphic designer. And while I built my own website - just to see if I could - I would enlist the help of a web developer to deliver a new website to a client. The best thing about freelancing is the ability to pull together the right mix of resources to get the job done well.

Whats been the biggest freelancing lesson to date?

To trust my gut. In the early days, the temptation of submitting a proposal for every opportunity that comes your way was very real. I've learned to refer jobs to someone else if I haven't 'clicked' with the client straight away, or to decline opportunities if the scope is too fuzzy or keeps changing.

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