Tania Cavaiuolo

See Marketing & Communications

Motivating people to consider. To participate. To try. To buy. To think differently.

Getting people to act is something I've built my career on. I’ve led national strategy and teams, driven digital transformation and spearheaded major campaigns including the most successful World’s Greatest Shave marketing campaign in its 20-year history.

As a marketing and communications freelancer and consultant, I work with the stumped and swamped. Those who find it hard to see how they can improve their marketing and communications from within. And those who don’t have enough resources – or the right ones – to tackle what needs to be done.

My happy clients include the South Australian Department of The Premier & Cabinet’s Open State Festival, YourSAy, Fund My Neighbourhood, Climate Change Services Australia, St Augustine’s Parish School, BDO and Dubai based firm, Plenitude Partners. And years as Head of Marketing & Communications at the Leukaemia Foundation of Australia have given me a strong platform for advocacy, fundraising and awareness-raising.

If you aren’t sure what you need, are disappointed with your results or want someone to crack on with a project that’s been languishing on your to do list for too long (hello website redevelopment, annual report and online marketing campaign), I’d love to hear more.

PS - I'm also a Certified Practising Marketer if that matters to you. And easy to work with as you'll read in the testimonials on my website.

my core skills

Marketing Strategy

Structure + effectiveness reviews

Social Media & Email marketing


Project managing just about anything

Q & A

Whats the best thing to happen to you in your career to date?

There are a few: securing a national TV live cross to a story in Antarctica, interviewing the then Governor General, Dame Quentin Bryce AD, CVO in front of a live audience, and leading the marketing of the World's Greatest Shave's most successful year in its 20-year history! But it's also been really rewarding to see the brows unfurrow when I make what to me sounds like a simple suggestion to my clients.

What does a typical work week look like for you?:

There is no 'typical'! One week can be back to back meetings and the next, building an email marketing campaign or planning a workshop at my desk. I'm disciplined so find it easy to motivate myself but love the variety of the freelancing life.

Describe your working environment in a few sentences..

While I sometimes work in cafes and on-site with clients, I generally work in my home office in the Western suburbs of Adelaide. Nature energises me so my desk overlooks my garden and I make sure to have plants, prints and plenty of light and fresh air to keep my mind clear.

What sets you apart from other freelancers in your industry?

I'm one of a small band of Adelaide-based marketers who's led national teams and marketing campaigns FROM Adelaide. (Trust me, it's very achievable). I also love information and research - both essential to getting the insights I need to design effective strategy. I came to marketing after I'd developed broader business skills and find it surprising when my experience in administrative, the performing arts and quality assurance certification comes in handy.

What are the tools of your trade?

An open mind, ability to see what's driving behaviour, and capacity to link ideas that can be missed by others. A healthy dose of respect of the creativity of others and passion for delivering great customer service is in the mix too.

Do you collaborate with others? If yes, how does that works?

Absolutely! I'm clear on the areas where I can offer value and have a great network I can direct clients to if I think there's someone better for the job. I might have built my own website just to see if I would, but I'd steer clear of coding for my clients. The best thing about freelancing is the ability to pull together the right mix of resources to get the job done. No-one can do everything.

Whats been the biggest freelancing lesson to date?

To trust my gut. In the early days, the temptation of submitting a proposal for every opportunity was very real. I've learned to refer jobs to someone else if I haven't 'clicked' with the client straight away, or to say no to opportunities if the scope is difficult to grasp early on or keeps changing.

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