Terri Williams

Clever Fox Creative

Creative design and development was there from the start. I spent my early childhood and teen years delving through phases of huge interest in all things creative - Photography, Art, Illustration, Music and Web Design. I started coding HTML and CSS from age 10 and this followed me through High School and life. I was fortunate enough to be one of the lucky ones - to know what I wanted to do with my life from the start and to love it so deeply I felt like work was just a hobby for me. I pursued by dreams by studying Science In Computing and Digital Media, which would give me the opportunity to combine my two passions - Programming and Design. Mid-way through my degree I was picked up to be the Web Administrator and Designer for a chain of removalist companies who I freelance for even now (almost 5 years on). Coming out of University, like many others I thought I would go into an agency job, but instead I began working with clients from small businesses around Adelaide and what I once thought was a stop gap, until I worked for a company became my biggest infatuation and the greatest decision I've ever made. I love working closely with small businesses. To build a brand, and to be a part of the development of something great is what I live for. I love seeing something come from the dreams of a client to a full forced, amazing brand breaking through to the digital world. I am a dreamer, a designer and a creator.

my core skills

Website Development

Graphic Design

Brand Development

Digital Marketing

Creative Design

Q & A

Whats the best thing to happen to you in your career to date?

I feel like the completion of every piece of work is just about the best thing yet, I feel so involved in all of the work that I do that when something comes together and you see the final piece of work it has to be the best feeling, but if I had to choose one it would my first huge job which was the combination of Graphic Design and Web Designer working for an award winning construction company in Marino Rocks. To see their logo and their website reflect their company so perfectly in the end really reassured me that this role was perfect for me.

What does a typical work week look like for you?:

Since I get to do my greatest hobby for work, my typical work week involves a lot of hours! I don't like to stop working until I've hit a milestone (because nothing beats that feeling) and so I am usually working from early mornings til late in the afternoon or night. This involves lots of coffee, Spotify and bouncing around between design ideas while enjoying the best of both worlds (design and programming).

Describe your working environment in a few sentences..

Airy and Awesome. I am lucky enough to work from home where I typically have a cat or two hanging over my shoulder or from my desk while I work (I swear I'm not a crazy cat lady). I have my fabulous Wacom Cintiq 24HD graphics tablet set up to my right where I come up with design concepts, draft logo design and in my spare time doodle, my iMac to my left where I fire up Illustrator to design all things branding, my laptop to my front where I prefer to do my coding and always a big bunch of beautiful flowers to brighten up the room. I love the go out for coffee with clients to go over their dreams and aspiration or have clients come to my work space to finalise on design aspects for their websites.

What sets you apart from other freelancers in your industry?

I am involved. I love being a part of my clients dream and I will see it through to the end with all of the enthusiasm you could want (if not significantly more). I believe I possess the perfect balance between design and coding, being able to see things from a design point of view, while also having the mathematical thinking to provide the functionality behind it.

What are the tools of your trade?

My Wacom Cintiq 24HD graphics tablet, Apple iMac, Asus Laptop, the Adobe Creative suite, the old school pencil and paper, my mind and my coffee.

Do you collaborate with others? If yes, how does that works?

I love collaborating with other creatives and am generally always working closely with other designers and creative directors to see a project from start to finish. I love to work closely with others - this will usually involve meeting for brainstorming of ideas to get a well-rounded product and then going off to do our own creative things! Communication is always key which means always checking in on design ideas, progress and achievements and of course celebrating with a beer or wine over our final product(s)!

Whats been the biggest freelancing lesson to date?

Jumping in the deep end! Scary but totally worth it, at the very least to never wonder what if.

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