Terri Williams

Clever Fox Creative

Hi wonderful people! I am the Founder, Creative Director and Web Wizard at Clever Fox Creative.

Backed by a Bachelor of Computer Science and Digital Media at Flinders University, I founded Clever Fox Creative with a clear vision in mind: to deliver websites and brands with heart and work with change-makers who pay it forward.

I made a conscious decision some years ago to focus my professional skills on producing work with fulfilling clients, much of which is centred on accessibility. A large part of my life has been influenced by my inspiring and much-loved sister who has her own experience with disability, and my parents’ work in disability support and education.

It’s incredibly easy to make marketing, websites, messages and brands accessible to all. Many businesses fall short – not because of bad intentions, but because they don’t know how to do it. I want to be part of the movement that sees this become a thing in our rear-view mirrors, and open up the digital space to everyone.

We love creating a community of clients who have truly collaborated on a unique brand and web journey, and who remain a long-term part of the Clever Fox community.

As part of my professional repertoire, I am a trainer, presenter and speaker, and I work with my clients in strategic discovery meetings and brand workshops, teach and mentor students, and present for other creative businesses and at events.

I am super proud to be a part of the Australian business community and I am looking forward to many more years of collaborating with brands and organisations who are ethical, visionary, and have a compelling story to tell.

My core services include:
+ Brand strategy & design
+ Custom-to-you website design & development
+ Web accessibility
+ Training & client empowerment
+ Public speaking for educational events & functions
+ Project management

my core skills

Website Design

Graphic Design

Brand Development

Digital Marketing

Creative Design

Q & A

Whats the best thing to happen to you in your career to date?

I feel like the completion of every piece of work is just about the best thing yet, I feel so involved in all of the work that I do that when something comes together and you see the final piece of work it has to be the best feeling, but if I had to choose one it would my first huge job which was the combination of Graphic Design and Web Designer working for an award winning construction company in Marino Rocks. To see their logo and their website reflect their company so perfectly in the end really reassured me that this role was perfect for me.

What does a typical work week look like for you?:

Since I get to do my greatest hobby for work, my typical work week involves a lot of hours! I don't like to stop working until I've hit a milestone (because nothing beats that feeling) and so I am usually working from early mornings til late in the afternoon or night. This involves lots of coffee, Spotify and bouncing around between design ideas while enjoying the best of both worlds (design and programming).

Describe your working environment in a few sentences..

Airy and Awesome. I am lucky enough to work from home where I typically have a cat or two hanging over my shoulder or from my desk while I work (I swear I'm not a crazy cat lady). I have my fabulous Wacom Cintiq 24HD graphics tablet set up to my right where I come up with design concepts, draft logo design and in my spare time doodle, my iMac to my left where I fire up Illustrator to design all things branding, my laptop to my front where I prefer to do my coding and always a big bunch of beautiful flowers to brighten up the room. I love the go out for coffee with clients to go over their dreams and aspiration or have clients come to my work space to finalise on design aspects for their websites.

What sets you apart from other freelancers in your industry?

I am involved. I love being a part of my clients dream and I will see it through to the end with all of the enthusiasm you could want (if not significantly more). I believe I possess the perfect balance between design and coding, being able to see things from a design point of view, while also having the mathematical thinking to provide the functionality behind it.

What are the tools of your trade?

My Wacom Cintiq 24HD graphics tablet, Macbook Pro, Adobe Creative Suite, an old school pencil and paper, my mind and my coffee.

Do you collaborate with others? If yes, how does that works?

I love collaborating with other creatives and am generally always working closely with other designers and creative directors to see a project from start to finish. I love to work closely with others - this will usually involve meeting for brainstorming to get a well-rounded product and then going off to do our own creative parts. Communication is always key which means always checking in on design ideas, progress and achievements and of course celebrating with a beer or wine over our final product(s)!

Whats been the biggest freelancing lesson to date?

Jumping in the deep end! Scary but totally worth it, at the very least to never wonder what if.

examples of my work

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