Youna Angevin-Castro

Looking for a fresh voice? Whether your goal is to inform, motivate, persuade or educate, I can help you speak to your target audience with confidence and authority. I am an accomplished writer, communicator and brand storyteller with experience in both digital and traditional media. I especially love writing about the people behind the story and helping readers to understand what happens behind the scenes of a great product, project or brand. For me, the joy of writing comes from listening to other people’s stories. Everyone has a story to tell – no matter who you are, or where you come from – and it is the opportunity to hear those stories, and be given the responsibility of capturing them in the written form that brings the most satisfaction.

my core skills

Health

Science

Innovation

Design & Architecture

Landscape & Environment

Agriculture

Q & A

Whats the best thing to happen to you in your career to date?

I have been fortunate enough to work as a contributor to two fantastic book projects throughout my career.

The first was a 512-page science reference book called Scientifica published by Millenium House. As a 'science nerd' this was a wonderful project to be involved in, and I am proud to be able to share my work with my children.

The second book project - Impresarios: Italians Growing Victoria - was published in 2015, and was a compilation of business stories for the Consultate General of Italy. The 105-page glossy coffee table book showcases 30 of Victoria's most successful businesses established and operated by industrialists with proud Italian backgrounds.

What does a typical work week look like for you?:

My weeks are varied, which is what I love about freelancing. One day I might be interviewing someone for a magazine article, and the next I'll be meeting with a new client to discuss their marketing goals.

I try to block out my time so that I can focus on writing. This can sometimes be challenging, after all the world is unpredictable, but tends to work out for me.

I also block out time for planning and marketing, which helps to reduce the feast/famine cycle that can sometimes come with freelancing. I think I get it right most of the time, but sometimes I get caught out!

Describe your working environment in a few sentences..

My husband built me a home studio a couple of years ago, so I literally have my own work-pod with a fabulous view of a mature magnolia tree in our yard. I love it!

What sets you apart from other freelancers in your industry?

I have been freelancing for a long time, and I'm still taken aback whenever someone compliments me on my writing. I'm all about clear communication...I hate flowery language and jargon. I guess you could say I adopt a 'Hemingway' approach to my writing.

What are the tools of your trade?

I couldn't work without the following tools: - My Apple Mac - LinkedIn - my primary source of referrals - Spotify - the 'Focus' soundtracks are great for concentrating while I write - Adobe Creative Cloud - I'm a graphics junkie, and frankly, nothing beats the holy trinity of Photoshop, InDesign and Illustrator - My Macquarie Dictionary and Thesaurus - My KikkiK Wall Planner and Diary - Wunderlist app on my iPhone

Do you collaborate with others? If yes, how does that works?

I love collaborating with others. Freelancing can sometimes be a lonely pursuit, so when the opportunity presents itself to share ideas with others, I'm in!

Whats been the biggest freelancing lesson to date?

My biggest freelancing lesson to date was to rely too heavily on a single client, and not calling out bad behaviour because I was a contractor. Eventually, the relationship became untenable, and I had to sack the client, which left me financially vulnerable.

Written Portfolio

Brunetti.pdf

DOC-Group.pdf

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